A powerful and intuitive financial model. Especially useful to any Web-Delivered product or service.
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Produce quality financial projections for your business, without your own in-house finance team.
See It In Action
Arm yourself with professional grade projections, convince yourself and your investors that it can work.
Pricing
Figure out if your business or new product is financially viable / attractive to investors. Learn what to change if it isn't
Enter your assumptions, print your results. It's that easy. Spend your time creating and selling awesome products, not spreadsheets.
Cold hard mathematics to establish and confirm your plan for success. Get back to creating and selling awesome stuff, confident that the numbers really do work out.
Step 1: Fill in the numbers for your idea; How much does it cost? How long do customers stay subscribed? When do you start marketing and how much do you spend?
Step 2: The model provides immediate feedback to help you find realistic assumptions that create a viable plan.
Step 3: Print out the pre-packaged and effectively presented projections, specifically geared towards investors and owners.
Decide if your business or new product is financially viable / attractive to investors
Understand "Red Line / Green Line" analysis, the single most important graph for any venture
Create realistic goals and plans based on hard numbers, including exactly how much money to raise
Track the effectiveness of different Marketing Channels. Know exactly how much to spend on Advertising and when to spend it.
Approach investors with confidence, or invest your own money with a solid plan
The model is a downloadable Microsoft Excel .xlsx file
Absolutely no finance experience neccessary to use it, just enter your numbers and click print
Suitable for novice Excel users, built to be "foolproof" and "unbreakable"
Infinitely customizable. For the adventerous and capable, you are free to modify and extend as you see fit
Not recommended for use on the "Open Office" platform (the free version of Microsoft Excel)
Anyone selling a product or service (especially web-delivered) with a one-time sale, subscription, freemium or annual license business model
Business owners seeking to understand or improve thier own business / intelligently invest their own money
Start-ups seeking to raise money for their idea. Geared more towards approaching Angel investors rather than VC firms
Existing businesses needing to crunch the numbers on hiring sales staff, or investing serious cash into marketing and growth
Start-up and small business insights, as formulated by a mathematician. This is the newsletter for people who like to understand how things actually work
Instant access to a professional model built by a finance geek who has actually raised money before.
Perfect for just getting started
Investment and Performance Metrics, Assumptions Summary, Income Statement and CashFlow Statement
Multiple Curriencies ($ £ ¥ €)
"Pitch Ready" Executive Summary
Supported Business Models
Monthly Subscription
One-Time Sales
Model everything worth modeling
Investment and Performance Metrics, Assumptions Summary, Income Statement and CashFlow Statement
Multiple Curriencies ($ £ ¥ €)
"Pitch Ready" Executive Summary
Supported Business Models
Monthly Subscription
One-Time Sales
Lifetime/Ultimate License
Annual License
Freemium
Advertising Revenue
Sales Staff Model, completely integrated
Debt Financing Model, completely integrated
Existing Business can be the starting point for all projections.
Ideal if you genuinely need professional grade financials, custom tailored to your exact situation
Includes Everything from the Pro package, plus...
A customized version tailored to your company. I do the math exactly for your business and your financing situation.
1 hr (split into three Skype calls) of personal training on using your custom model
1 additional hr (split into three Skype calls) of my review, analysis and advice about your business, market, strategy and financing, etc...
A fantastically nuanced financial model is a terrible replacement for real sales to actual customers.
In the earlier stages of a company or product, getting a handful of paid customers using your product should be the first priority. Even a few hundred dollars of revenue from a crude "Beta" version sold at a huge discount is infinitely more valuable than a model showing a $100M company in year 5
My advice? Spend $30 on the Basic model, get a general idea of your business, and pour the leftover money/time into product launch. Fixate on your Customers initially, and you can come back for the specialized Finance later.
I personally take an extremely small number of clients each year, and I try to price it high enough to ensure that everyone gets something out of it.
Typically a business which is comfortable with a $1K consulting fee is at a point where a custom tailored and nuanced financial model can help them earn back the cost many times over.
If that's you and your company, then I think you'll love the "Ultimate" package
I'm a professional Mathematician by trade, but have worked in finance for one of the bigger private equity firms (The Carlyle Group), Launched and sold a tech startup (Hamilton Signal, later acquired by Iteris NYSE:ITI) and have grown a local contracting firm to record revenues and profits before arranging its sale. I currently help the big commercial real estate shops create financial projections to raise billions, and write code for iOS applications (iPhone and iPad)
"Love startups, not so good with Excel? NumbersForStartups is for you, and me..." -Andy
"Thanks for the numbers for start-ups Ryan, I wish I had it 15 months ago before I went into my current project. Hopefully I figure out a working model, if not, your product will save me from pursuing an unprofitable business idea. Best 10 bucks spent in years." -Ondro
"Hey Ryan, I got the spreadsheet a few days ago, and I have to admit, it's really really worth the buck paid for." -Eli
"Ryan, i wanted to thank you for that incredible work, i've never get all this terms and visualize them that quick." -Alejandro
You can always get directly in touch with me by sending an e-mail to Ryan at NumbersForStartups dot com.
If you ever find yourself stateside in Denver Colorado, let me know and I'll take you to one of my favorite hipster coffee shops for an outstanding cup (and so you can see how out of place a finance nerd mathematician looks around hipsters).
Start-up and small business insights, as formulated by a mathematician. This is the newsletter for people who like to understand how things actually work